Omschrijving bedrijf

At Picnic, we're revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It's why our customer base is growing rapidly across the Netherlands, Germany, and France.

One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot!

We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn' sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers.

As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you're into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that!

Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you're looking for an opportunity to make a real difference, get in touch—we'd love to hear from you.

Omschrijving functie/werkzaamheden

In a nutshell

At Picnic, we're looking for a Marketing Analyst to support analytics across our Performance Marketing, Brand, and SEO teams. You'll be in the data, driving insights, building dashboards and designing the frameworks that help us grow faster and smarter. You'll partner closely with the marketing team to surface insights that directly influence growth strategy, enforce high data quality and work on cool high-paced projects from day one.

Tricks of the trade

  • Dashboarding & reporting: Build and manage dashboards in Tableau to track KPIs and deliver actionable insights on CAC, LTV, ROAS, brand lift, and more for the marketing teams.
  • Measurement & attribution: Ensure mobile measurement and attribution solutions are in place to accurately track performance of all marketing campaigns.
  • Experiment design: Design and execute A/B tests to measure the effectiveness of our marketing channels, support the team in interpreting conversion lift studies.
  • Close collaboration: Work closely with the marketing team to drive data-informed decision-making and advocate for clean, structured data and partner with data engineering on improvements where needed.

Your superpowers

  • MSc. degree in Marketing, Analytics, Econometrics or similar
  • 1-2 years of experience in marketing or growth analytics in a high growth mobile consumer business
  • Proven expertise in SQL for independent data extraction, cleaning, and validation.
  • Experience with translating business questions into structured, problem-solving analyses.
  • Deep understanding of statistics principles and experimentation techniques.
  • Sharp eye for data quality auditing and marketing attribution shifts.
  • Experience with linking data insights to marketing drivers and business growth.
  • Experience with Python/R, BI tools (e.g. Tableau, Looker), attribution landscape (e.g. MMP, GA4) and data pipeline tools (e.g. dbt) are a plus.
  • Exposure to high-responsibility, in a fast-paced environment where daily innovation is a core requirement.

Picnic Perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

‍️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

Relocation

If you're moving from another country to join Picnic we make it as smooth as possible for you. We'll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍ Learning & development

You'll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.